AC·DC Black Ice
For the release of the 15th album from one of rocks most hard-hitting bands, Pro Sports Music orchestrated an in-arena promotion with the NFL and NHL. 15 teams in selected markets participated and provided “sold-out” stadiums and arenas. By enhancing fan experience via promotions, fan contests, giveaways and cheerleader participation, Pro Sports Music dramatically increased the new album’s visibility.
In the first week of its release, Black Ice sold 1,762,000 albums.
Bruce Springsteen is used to playing to sold-out stadiums and arenas, but this promotion had sold-out stadiums and arenas filled with baseball and hockey fans. And all pumped for the upcoming release of Bruce Springsteen’s latest album. Pro Sports Music worked with Bruce and his manager to solidify a relationship with Major League Baseball, the National Hockey League and Fox Sports. This kind of promotion was a first for Bruce, who controls 100% of his music, and he has NEVER allowed his music to be associated with any kind promotion. Through in-stadium promotions and giveaways, The Boss was very satisfied with the success of this relationship, and it led to his participation at the 2009 Super Bowl in Tampa.